(Effective: September 1, 2018)
What is “Personally Identifiable Information”?
“Personally Identifiable Information” (PII) refers to any information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual. Such personal information includes, but is not limited to, first and last names, addresses, phone numbers, fax numbers, and email addresses. To the extent unique information (which by itself is not Personally Identifiable Information) such as a personal profile, unique identifier, biometric information and IP address is associated with Personally Identifiable Information, the such unique information is also considered Personally Identifiable Information. Personally Identifiable Information does not include information that is collected anonymously (i.e., without identification of the individual user) or demographic information not connected to an identified individual.
Privacy and Protection of Children and Teens
OPTC takes protection of the privacy of legal minors very seriously and in order to adhere to the Children’s Online Privacy Protection Act (“COPPA”) we will not knowingly collect any Personal Information from children under 13 or knowingly allow children under 13 to register for any portions of the Site requiring registration including, without limitation, commenting on our blog. If we learn that we have collected Personal Information from a child under 13 we will immediately remove the information from our system.
What PII do we collect and how?
Other information may include the Uniform Resource Locator (URL) that you just came from (whether this URL is on the site or not), which URL you next go to (whether this URL is on the site or not), what browser you are using, and your IP address. Certain features of the Web Site might only be available through the use of such tools. For example, cookies help to reduce the number of times you need to enter certain information about yourself while on the site. Cookies can also help us provide information about services that are targeted to your particular interests. Cookies are stored on your local device, not on the site. You are always free to decline cookies if your browser has this functionality. We will not link information collected by cookies to any PII.
Additionally, OPTC collects demographic data from Google’s interest-based advertising through Google Analytics. As a user you can opt-out of the Google Analytics by downloading and installing the opt-out add-on for your browser.
You can choose to not provide this information in your browser settings, and still have full access to the information on olympicpeninsula.org .
Signing Up Using Forms on OlympicPeninsula.org
How We Use PII
We may use the information we collect from you when your register, sign up for our newsletter, respond to a survey or marketing communication, request information, surf the website or use other certain features on this site. We may use this information:
- To provide you with the information and services you request
- To administer a contest, promotion, survey or other site feature
- To ask for ratings and reviews of services or products
- To follow up if necessary on prior correspondence
- To monitor and estimate the size and usage patterns of our website audience
- To aide with other monitoring and/or marketing purposes as may be deemed necessary for improved engagement with our website audience
Some information that is not personally identifiable, such as your city or state, may be used in aggregate for us to conduct research.
Information that is automatically collected regarding your activities while visiting our Web Site is used to enhance your interactive experience during your visit. Use of this information helps us to better understand and immediately respond to your particular interests while you navigate the site. This information as well as demographic information derived from your registration and others may be aggregated and shared with associates and third parties, but only in aggregated form that does not contain any PII.
Sharing Your PII
We may disclose PII to certain third-party service providers (intermediaries) to perform services on our behalf, including: marketing, mailing, emailing, analytics. We will only permit them access to your PII as necessary to allow them to perform their services on our behalf or the services you request. They do not store, retain or use your PII otherwise.
We will disclose PII if required to do so by law, regulation, subpoena or other court order. We may also release information when its release is appropriate to enforce our site policies or protect ours or others’ rights, property or safety. In the event of a restructuring, sale of assets, merger, divestiture or other change of control or financial status affecting OPTC or the Olympic Peninsula Visitor Bureau that could involve disclosure of PII as an incidental result of a transfer of assets by operation of law or otherwise, we will notify you prior to any disclosure of your PII and provide you with an opportunity to request that your PII be deleted from all OPTC records, or, to the extent such deletion is impractical, maintain your PII in a secured environment and not disclose your PII to any third party. OPTC will use all reasonable efforts to comply with such requests.
Content and Links to Third Party Sites
Content and information contained in this Web Site has been compiled by OPTC based on data submitted from our area tourism promotion partners and business entities. OPTC makes every effort to ensure the accuracy of this information at the time of publication. However, all data is subject to change without notice. Travelers are advised to contact individual businesses and organizations to obtain the most updated information before traveling.
Remarketing / Retargeting Policy
OPTC also works with third party vendors to serve advertising and measure campaign results. We do this digitally, through ads served on websites and in print with customer response cards. In these cases, information supplied to OPTC is an aggregate and there is no PII. If you have requested information from OPTC, through these third parties, OPTC will maintain that information to complete your request.
Storage of Data
Corrections or Deletions of PII
You may at any time request access to the PII we have collected about you and may request corrections or updates to that information. OPTC will make reasonable efforts to respond promptly to all such requests, but reserves the right to limit such requests to two per year per individual. You may email your requests to firstname.lastname@example.org .
To opt-out of email communication, including future newsletters, use the unsubscribe button on the bottom of the email, and you will be unsubscribed.
Additionally, you may request at any time for OPTC to delete or deactivate your PII by sending a request to the above email address. Please allow at least thirty (30) days for us to fully implement such requests. Please note we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives.
California Online Privacy Protection Act
In compliance, we agree that:
- Users can visit our site anonymously
- Users can change their personal information by emailing email@example.com
Please address any questions or comments concerning this Web Site to:
Olympic Peninsula Tourism Commission
P.O. Box 670
Port Angeles, WA 98362