Privacy Policy | The Olympic Peninsula, WA | Official Tourism Site

Privacy Policy


(Effective: September 1, 2018)

Your privacy is important to us and we will treat any of your information with care.  This Privacy Policy has been compiled to help you understand what Personally Identifiable Information may be collected about you on this website by the Olympic Peninsula Tourism Commission (OPTC), and how OPTC uses your Personally Identifiable Information.  We encourage you to read our privacy policy carefully to get a clear understanding of how we may collect, use, protect or to otherwise handle your Personally Identifiable Information (PII) in accordance with our website.

What is “Personally Identifiable Information”?

“Personally Identifiable Information” (PII) refers to any information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.    Such personal information includes, but is not limited to, first and last names, addresses, phone numbers, fax numbers, and email addresses.   To the extent unique information (which by itself is not Personally Identifiable Information) such as a personal profile, unique identifier, biometric information and IP address is associated with Personally Identifiable Information, the such unique information is also considered Personally Identifiable Information.  Personally Identifiable Information does not include information that is collected anonymously (i.e., without identification of the individual user) or demographic information not connected to an identified individual.

Privacy and Protection of Children and Teens

OPTC takes protection of the privacy of legal minors very seriously and in order to adhere to the Children’s Online Privacy Protection Act (“COPPA”) we will not knowingly collect any Personal Information from children under 13 or knowingly allow children under 13 to register for any portions of the Site requiring registration including, without limitation, commenting on our blog.  If we learn that we have collected Personal Information from a child under 13 we will immediately remove the information from our system.

What PII do we collect and how?

On “” (“Web Site”), OPTC uses cookies, or functionally equivalent technology, to collect certain information from you to provide better information.  For example, your location will help our Web Site provide more relevant information for your trip planning needs.

Other information may include the Uniform Resource Locator (URL) that you just came from (whether this URL is on the site or not), which URL you next go to (whether this URL is on the site or not), what browser you are using, and your IP address.  Certain features of the Web Site might only be available through the use of such tools.  For example, cookies help to reduce the number of times you need to enter certain information about yourself while on the site.  Cookies can also help us provide information about services that are targeted to your particular interests.  Cookies are stored on your local device, not on the site.  You are always free to decline cookies if your browser has this functionality.  We will not link information collected by cookies to any PII.

Additionally, OPTC collects demographic data from Google’s interest-based advertising through Google Analytics.  As a user you can opt-out of the Google Analytics by downloading and installing the opt-out add-on for your browser.

You can choose to not provide this information in your browser settings, and still have full access to the information on .

Signing Up Using Forms on

When you sign up to receive emails, visitor guides or similar information on our Web Site, we will ask you for certain PII such as your address, telephone number and email address.  If you send OPTC correspondence, via email, fax or regular mail, or if other users or third parties such as businesses send us correspondence about your activities in connection with your use of the Web Site, OPTC may retain that information.  Further, if any third parties provide information to us about you, we will treat that information in accordance with this Privacy Policy.

How We Use PII

We may use the information we collect from you when your register, sign up for our newsletter, respond to a survey or marketing communication, request information, surf the website or use other certain features on this site.  We may use this information:

  • To provide you with the information and services you request
  • To administer a contest, promotion, survey or other site feature
  • To ask for ratings and reviews of services or products
  • To follow up if necessary on prior correspondence
  • To monitor and estimate the size and usage patterns of our website audience
  • To aide with other monitoring and/or marketing purposes as may be deemed necessary for improved engagement with our website audience

Some information that is not personally identifiable, such as your city or state, may be used in aggregate for us to conduct research.

Information that is automatically collected regarding your activities while visiting our Web Site is used to enhance your interactive experience during your visit.  Use of this information helps us to better understand and immediately respond to your particular interests while you navigate the site.  This information as well as demographic information derived from your registration and others may be aggregated and shared with associates and third parties, but only in aggregated form that does not contain any PII.

Sharing Your PII

We may disclose PII to certain third-party service providers (intermediaries) to perform services on our behalf, including: marketing, mailing, emailing, analytics.  We will only permit them access to your PII as necessary to allow them to perform their services on our behalf or the services you request.  They do not store, retain or use your PII otherwise.

We may use Google Analytics to help analyze how users use the Site and we may use other third-party service providers to perform similar functions.  Google Analytics uses cookies and other technologies to collect information such as how often users visit the Web Site, what pages they visit, and what other sites they used prior to coming to the Web Site.  We use the information we get from Google Analytics to improve our Site and Service.  For more information, please refer to Google Analytics Terms of Use and the Google Privacy Policy.

We will disclose PII if required to do so by law, regulation, subpoena or other court order.  We may also release information when its release is appropriate to enforce our site policies or protect ours or others’ rights, property or safety.  In the event of a restructuring, sale of assets, merger, divestiture or other change of control or financial status affecting OPTC or the Olympic Peninsula Visitor Bureau that could involve disclosure of PII as an incidental result of a transfer of assets by operation of law or otherwise, we will notify you prior to any disclosure of your PII and provide you with an opportunity to request that your PII be deleted from all OPTC records, or, to the extent such deletion is impractical, maintain your PII in a secured environment and not disclose your PII to any third party.  OPTC will use all reasonable efforts to comply with such requests.

Content and Links to Third Party Sites

Content and information contained in this Web Site has been compiled by OPTC based on data submitted from our area tourism promotion partners and business entities.  OPTC makes every effort to ensure the accuracy of this information at the time of publication.  However, all data is subject to change without notice.  Travelers are advised to contact individual businesses and organizations to obtain the most updated information before traveling.

This Web Site contains links to other parties’ websites, such as other destination marketing groups, visitor information centers, lodging establishments, tour operators, National Park, National Forest and many others.  These links to third-party websites are provided as a convenience to users, in order to provide you with in-depth access to relevant travel related information.   This Privacy Policy, and our responsibility, is limited to our own collection practices.  We do not review the privacy practices of these other websites and recommend that you review their privacy policies before sharing your personal information.  We do not have any control over such third-party websites and are not responsible for their privacy policies or practices.  Additionally, we cannot ensure the content of the websites maintained by these third parties, even if accessible using a link from our website.

Remarketing / Retargeting Policy

This Web Site uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our site.  It could mean that we advertise to previous visitors who have not completed a task on our site or visited key pages, for example requesting a visitors guide.  This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.  Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to  Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.  You can opt-out of Google’s use of cookies by visiting Google’s Ads Settings.

OPTC also works with third party vendors to serve advertising and measure campaign results.  We do this digitally, through ads served on websites and in print with customer response cards.  In these cases, information supplied to OPTC is an aggregate and there is no PII.  If you have requested information from OPTC, through these third parties, OPTC will maintain that information to complete your request.

Storage of Data

We store personal information for only as long as reasonably necessary to fulfill the purposes describe in this Privacy Policy, as we determine is necessary for our business records, and a is required under applicable law.

Corrections or Deletions of PII

You may at any time request access to the PII we have collected about you and may request corrections or updates to that information.  OPTC will make reasonable efforts to respond promptly to all such requests, but reserves the right to limit such requests to two per year per individual.  You may email your requests to .

To opt-out of email communication, including future newsletters, use the unsubscribe button on the bottom of the email, and you will be unsubscribed.

Additionally, you may request at any time for OPTC to delete or deactivate your PII by sending a request to the above email address.  Please allow at least thirty (30) days for us to fully implement such requests.  Please note we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements).  When we delete any information, it will be deleted from the active database, but may remain in our archives.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy.  The law extends well beyond California to require any person or company in the United States that operates websites collecting PII from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.  HERE is more detailed information.

In compliance, we agree that:

  • This Privacy Policy is linked to our home page and includes the word “Privacy”, and can be easily found on our Web Site
  • Notification of any Privacy Policy changes will be found on our Privacy Policy page
  • Users can visit our site anonymously
  • Users can change their personal information by emailing

Changes to Privacy Policy

OPTC retains the right to change this Privacy Policy Statement.  For your benefit, we will post changes to this page in a timely manner.

Contact Information

Please address any questions or comments concerning this Web Site to:

Olympic Peninsula Tourism Commission

P.O. Box 670

Port Angeles, WA 98362