About Us | The Olympic Peninsula, WA | Official Tourism Site

About Us

Meet the OPVB Board of Directors

The Olympic Peninsula Visitor Bureau is governed by a nine-person Board of Directors, each of whom either resides in or represents businesses/properties in unincorporated Clallam County.  Each Board member is appointed for a three-year term.  Five of the seats are lodging-specific; four of the seats are at-large positions, representing non-lodging, tourism-oriented business segments. Additionally, a Clallam County Commissioner serves as a non-voting, ex officio member.

2022 OPVB Board Members:

Lodging – 10 rooms or less:

Molly Bruce-McAleer
Strait Surf Cabins

Lodging – 11 rooms or more:

Cody Fishel, President
Aramark at Lake Crescent Lodge

Lodging – Bed & Breakfast:

Michele Jaeger
GreenHouse Inn by the Bay

Lodging – RV Park/Campground:

David DeLano
Elwha Dam RV Park

Lodging – At Large:


At Large:

Paul Schiefen
Jardin du Soleil Lavender Farm

Tamara Galvan, Secretary
Feiro Marine Life Center

Hannah Merrill
City of Sequim / Parks & Facilities

Judy Walz
7 Cedars

Meet the Staff of OPVB

Marsha Massey, Executive Director

Marsha joined the OPVB in July 2014, having spent nearly her whole career in the hospitality industry.  She got her start with the Seattle / King County Convention and Visitors Bureau, followed by a long career in hotel sales and marketing with Westin Hotels and Resorts, where she worked both on property as well as in the company’s corporate offices. Marsha was the Executive Director for the Washington State Tourism Office, formerly a branch of Washington’s Department of Commerce in Olympia, until the closure of the state tourism office in July, 2011.  In July, 2018, Marsha was appointed by Governor Jay Inslee to serve on the new Washington Tourism Marketing Authority.

Aimee Conkle, Visitor Services/Office Manager

Aimee joined the OPVB in October, 2021. She is usually the first point of contact for both visitors and industry partners. Her duties include the day-to-day office management, board and commission meeting planning, visitor information and fulfillment, working with our volunteers, grant processing, preparation of monthly reports, and “other duties as assigned”. Aimee is the “go to” person for OPVB operations.

Stefanie Rotmark, Special Projects Manager/Webmaster

Stefanie joined the OPVB in 2013. After earning her undergraduate degree from WSU in humanities, she began her career in the tourism industry at the Sequim-Dungeness Valley Chamber of Commerce. She originally worked for the OPVB as Visitor Services/Office Manager but left the role to work remotely. Currently, Stefanie works for the organization on several projects including managing the annual Olympic Peninsula Travel Planner updates and the OPVB’s media library, as well as co-monitoring the social media channels with Aimee. Stefanie is also the web master for OlympicPeninsula.org.

The Olympic Peninsula Visitor Bureau

The Olympic Peninsula Visitor Bureau (OPVB) is the destination marketing organization for Clallam County and the West End of the Olympic Peninsula. A 501(c)6 organization primarily funded by lodging tax generated in unincorporated Clallam County, the OPVB is a professional sales, marketing and public relations organization committed to enhancing the economic well-being of Clallam County and the greater Olympic Peninsula by positioning the area as a desirable visitor destination. Working closely with other economic development and community organizations, OPVB is also the administrator for the Olympic Peninsula Tourism Commission (OPTC), a collaborative marketing partnership among the broader municipalities represented on the Olympic Peninsula, that collectively markets the broader Olympic Peninsula destination. OPVB is the point of contact for the State of Washington for travel writers, tour operators and film scouts interested in the Olympic Peninsula.

Olympic Peninsula Tourism Commission

The Olympic Peninsula Tourism Commission (OPTC) is a collaborative partnership of tourism marketing entities, joining together for purposes of promoting the Olympic Peninsula as a desirable visitor destination. It is primarily funded through lodging tax contributions of nine municipalities or associations in Clallam, Jefferson, Mason and Grays Harbor Counties.

Funding partners include:

The Olympic Peninsula Tourism Commission generally meets the first Thursday of each month, rotating meeting locations across the Olympic Peninsula as well as on Zoom. Meetings are open to all interested parties. For information on meeting times and locations, contact 360-452-8552 or info@olympicpeninsula.org.